How To Brand Register Licinced Brands That You Manufacture On Amazon

Amazon has provided global access to sellers through its platform, and it's now easier than ever to register for their Make Registry program. This will help you create your ain brand store and ensure that your brand is protected from malicious actors.

Without brand registration, you cannot launch your own storefront.

Brand registry at Amazon provides you with consummate ownership of the products you're selling, and it also provides you with the authority to control your product listings and ensure that the product information is up-to-date and correct.

Why Brand Registration?

The Amazon Brand Registry domicile screen

Imagine list a high demand product, creating the perfect listings, and start reaping the rewards of your difficult work. And then, some other seller blatantly copies your production details and establishes listings of their own and takes all the profits abroad from y'all.

To avert such problems and to get the sole authority of the product at Amazon, you need to consider Amazon Make Registry (ABR).

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Benefits Of ABR:

Once you become the approval of registration, your brand will enjoy unlike privileges, which would non be available otherwise:

Protect yourself from any counterfeit seller through a product's trademark.
Don't allow any other seller to link to your product listings.
Heighten brand visibility and organically rank your listings college.
Create an Amazon store, a sort of mini-website for your products.
Track the records of digital marketing efforts through third parties.
Register your products without the demand for EPNs or UPCs.
Go enhanced client support from Amazon.

Brand registration is a simple process, explained here in 5 steps:

Stride i: Make Trademark Registration

First you need to register your trademark at the US trademark role or your land's own part

Before getting your make registered at Amazon, the outset step is to have an active brand trademark. A brand trademark is an intellectual belongings and legal make protection provided to your make. You can become your brand trademark registration online or by visiting the legal part responsible for the trademark registration in your country.

Currently, Amazon allows y'all to have an active trademark registration in any of these 19 countries: Australia, Poland, Brazil, Canada, U.s.a., United Arab Emirates, Turkey, Singapore, Sweden, United Kingdom, France, India, Germany, Japan, Italy, Saudi Arabia, Mexico, Netherlands, and Spain.

Brand trademark registration with your local office is a requirement to register every bit a make on Amazon. This is the lengthiest part of the process.

Legal Requirements:

Each of these countries has unlike legal requirements to fulfill for the documentation before registration. Depending on the market you desire to touch, yous volition need to pay varying fees unrelated to Amazon. The trademark registration is in ii forms:

Text-based marks
Prototype-based marks with numbers, letters, or words

In case you do not accept the registered trademark, Amazon offers you the pick to get the pending trademark application filed through Amazon IP Accelerator. Amazon hires law firms that tin assist to register your brand trademark quickly.

The do good of registration through Amazon IP accelerator is that you can commencement an Amazon brand store earlier the completion of the registration. Amazon does non charge any fee for the trademark registration, but the cost is for hiring the law firm.

Footstep 2: Go to Amazon Brand Registry

The commencement screen that appears later on you click on "Get Started" through Amazon Brand Registry

In pace 2, y'all just have to google Amazon Brand Registry. In the search results, you will notice the Amazon brand service page. Select the specific search effect.

Later on visiting the website, select the brand registry option and click on Enroll. A pop-upwardly window volition appear and will inquire about where you want to enroll your brand.

Select the land where y'all wish to take your brand appear on Amazon

You accept to select the marketplace and where y'all are going to sell your products through Amazon. Information technology is mandatory to select the right marketplace considering of the differences in legal requirements of each country.

Afterwards selecting the marketplace, you will move to a new page.

This is where you will manage all of your brands with Amazon

Click on enroll a brand. The arrangement volition redirect you to the registration page, where you lot volition have to fill up out of import details related to your brand.

Pace iii: Brand Eligibility

Enter your make information to take start with enrolling in ABR

In the brand eligibility section, it will ask y'all iii questions related to your make store:

Kickoff, whether you have a production and packaging that accept a permanently affixed make name and logo. You must have the designed logo and packaging for your products. You lot cannot register your store on Amazon without.
2d, you tin can enroll more than than 10 different brands in Brand Registry. Select as per your intention, it won't bear upon your registration process.
Third, annals your make name. Information technology'due south necessary to have the aforementioned name you take used to register as a business organization trademark during footstep 1.

All bachelor product information must be correctly listed out and provided to Amazon

After filling out the details click on the Next button.

Step four: Give Details on Intellectual Property (IP)

Depending on which registration office you've chosen you'll get more than details to fill out

This is the second stage of registration, where it will ask you for details regarding your trademark. It states that at that place are 2 adequate trademark types—images and texts.

Offset, enter the trademark blazon. Select the type based on the trademark you lot have registered for your make.
Second, if y'all select "discussion," and so information technology will ask you to marker your proper name. In case you have an image trademark, this choice will not exist bachelor.
Third, enter the trademark number. Information technology is available to you afterward the brand trademark registration. Lastly, it will ask y'all the trademark office.

Select information technology according to the region where you accept registered your make.

Step five: Give Characteristics of your Brand

Select the category of your products and add together any ASINs if you lot already have some

This is the last stage of the registration, hither you need to share some of the characteristics of the products.

Outset, the system will enquire whether your product has ISBNs, EANs, UPCs, or other GTINs. In instance they do, provide them. Otherwise, you tin can select the NO option.

The benefit of having an Amazon brand store is that you tin can however register your products through Amazon without having UPCs and EPNs.

Fill out the information on distribution and licensing of your brand

However, in the example of GTINs, y'all take to either submit the GTINs Exemption Request (unless your product falls under the category that does non require GTINs).

After selecting the NO selection, information technology will inquire you lot to select the category of the product. Select according to the product yous are planning to sell on Amazon.

It will ask you if y'all sell your product online.

If yes, provide the information on where you are selling information technology.

Side by side, it will inquire y'all Seller and Vendor Information:

Existing relationship of your brand with Amazon
Whether your make manufactures the products or non
Whether your make license trademarks to others who manufacture products
Where your products are manufactured
Where the brand's products are distributed

This is the last stage later filling out all the information correctly, select the Terminate push. Ensure that you have the consummate information before initiating the registration process. Now, you tin enjoy your Amazon branded shop.

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Wrapping Up:

ABR offers you an opportunity to register your product and enjoy the returns like whatever concrete store by protecting your intellectual rights.

The footstep that takes the most time in this procedure is the make trademark registration. As a brand, you should take steps to protect your trademarks ASAP.

The rest is a simple procedure of providing the information online and enrolling in ABR. Amazon reps will review the documents and in a few days will provide you with the confirmation and permit yous to relish the benefits of the Amazon Branded Store.

Originally published Apr xxx, 2021

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Oft Asked Questions

How do I register my brand on Amazon?

After creating the Amazon seller account, visit the Brand registry. Click on Enroll and fill out the details based on your make trademark details.

Exercise I demand to register a brand on Amazon?

It is not mandatory. Nevertheless, if you want to protect your product listings and do not want anyone else to sell out the aforementioned product, then you should register your make on Amazon.

How long does it take to get a brand registered on Amazon?

On average it takes about two weeks to go your brand registered on Amazon if y'all take completed all the requirements and fill out the details correctly.